Photo by Ryan McGinley
Ryan McGinley is one of my favorite contemporary photographers. I find the way he uses the extremes of light very inspirational. Also, his personality and insistence on his style and art are unfaltering. I would love to see him work on some adidas campaigns either for Originals or Performance. Seems like a really great fit to me especially coming at it from an edgy, on the fringe youth angle.
I first came across him by accident, but he has been showing up all over the place recently. You have probably seen his work and don’t realize it. Sigür Ros album covers and music videos, NYTimes Oscars portraits series, Gossip Girl mentions, Levis TV commercials, and most recently NY Times Magazine Winter Olympics portrait series.
Warning – his site and videos include some nudity, but it is not pornographic. It might just however be a bit on the unusual side for some of you out there. Just sayin.
The videos below are the two different campaigns for Levis that Ryan McGinley has directed. It’s amazing to see someone grow from his art into these types of more commercial roles without losing their essential edge. Incredible music track on the first one for Levis and Opening Ceremony.
I am a Creative Director with Isobar North America. I practice photography on the side as a way to explore creativity personally and professionally.
