: missile energy drink
Via the packaging design blog DieLine
I tend to stay away from energy drinks. I have seen first hand what they do to people. Normal, nice folks turning into raving lunatics with a racing heart beat and running of the mouth syndrome. That said, these are really beautiful. Simple and minimal yet it still manages to say it all – fizzy flavors that make you go up, up and away.
: water talks
I find this information quite striking given our current water woes here in eastern Massachusetts. Even so, I doubt anyone will die from our water supply. I am pretty sure ours is an issue of antiquated, outdated public infrastructure. A symptom of the malaise effecting all of the U.S., and not in anyway a comparison to the kinds of water people all over the world are forced to drink everyday.
“Unsafe drinking water kills 8 million people per year.”
That is the main message from French based NGO Solidarités. It also kills more than cancer, more than AIDS, more than war.
To mark their 30th anniversary, new brand, and World Water Day, they commissioned this work to be displayed on the Place du Palais Royal Paris from the 17th to the 22nd of March of 2010. They used a very unique way to display their message by using only water and light. Type and simple imagery seemed to be computer controlled and timed to look like digital animation. The effect is quite beautiful, unique, and powerful. See what I mean below.
: dunkin donuts
I have a long personal history with Dunkin Donuts. It goes back to the mid 70′s for sure. Like most New Englanders it was a part of my childhood, and when I give directions, I always use at least one Dunkin Donuts location as a reference. However, my connection is a bit deeper. My immediate family and a very large portion of my extended family are actually franchisees all over New England, and even down to Florida.
So, I was excited to see this 60th anniversary cup this morning on my daily caffeine fuel-up stop. It brought back memories, especially the circular logo using the two words to form a doughnut shape. That’s a far superior execution than the current logo that uses a large styrofoam cup. It may also be a personal bias given that I remember that logo as a kid. I have specific memory of it on a pale but bright pink baker’s uniform shirt that my uncle used to come home wearing after work.
Oh well, even if you don’t have a DD memory lane to stroll down, the brand history on a cup execution is pretty cool.
:syfy
More great re-branding work. This time by Proud Creative out of London. This happened back in July of 09 so I am kinda late to this. It got a lot of press at the time, and not all of it positive. Apparently, even Landor has publicly distanced themselves from the actual naming work, claiming the client drove that part of it.
Still, it is worth taking a look at especially after our work here around the re-branding for Game Show Network. Seems like they have aimed to really shed any sort of geeky image they may have had before. The look is slick and modern. Not sure about the new name, but I dig the extreme 3d modeled effects that really on subtle shading and minimal clutter. Those who work with me know I like to strip away the junk. This is a great example.
Head on over to Analog for more views of the screens like the one below.
These station ID examples are quite stunning. Again, really great examples of how to make a brand come to life with motion concepts.
